I worked on my business. She worked on her master’s thesis. The one she’d put off starting for as long as humanly possible, because starting on your own is genuinely that hard.
I worked on client follow-ups and marketing. And what happened was almost strange. Annoyingly simple.
Because we were sitting there together, we worked. Properly. For hours. Concentrated, deep work, where things actually got done. I crossed off things I’d been postponing for ages — small things that had grown into elephants. The little email I should have sent. The offer copy I should have been working on. And actually got onto a website. Stuff I should have done a long time ago. We didn’t have a meeting. We didn’t disturb each other. We sat next to each other in silence.
Because we were there together, we got a lot done. For me, it was probably one of the most productive days of the year. The company kept us accountable for actually sitting and working. Not in a strict way. Not with pressure. But I couldn’t just wander around the house finding other things to do, while she was there.
When you work for yourself, there’s often nobody really waiting for you to finish.
Nobody asks if you sent the thing. Nobody is sitting next to you checking how far you’ve gotten. Or checking that you’ve started your day. And so the small things stay undone.
I’d happily invite more people into my office, regularly. But there isn’t room for many here. And the cat, Mr. Jansson, claims one of the chairs is his.
So I’m opening a Zoom room on Fridays instead.
Friday Room from 9 to 11.
We sit together for two hours.
I guide the process.
I don’t want a big group, so there are only 5 spots.
You bring what you’ve been putting off. Emails, copy, expense reports, VAT returns, social media posts. The boring small things that have taken up far too much space. The ones actually done in under half an hour.
And when the clock hits 11, you’ve cleared things you’ve been putting off for ages. And have fewer of them to carry into the weekend.
We start May 15 and run for 6 weeks. Because showing up matters, it costs $ 79. And yes — there’s a roll call of everyone signed up.
Does this sound like what you need to get something sent, written, paid, or closed before the weekend?
💗 yours, always procrastinating Solfrid

