Meet Solfrid
Clients say my superpower is making them feel smart, optimistic, and capable.
For me, business isn’t just about strategy or systems. It’s about who you become while you’re building it. Because building your business builds you. You don’t wait for clarity—you build toward it.
I know you’re capable. The challenge usually isn’t skill. It’s too many moving pieces, too much conflicting advice, and too little clarity. That’s where I come in: helping you sort, simplify, and create a way forward that feels doable and true to you.
You don’t need to feel certain before you start. Doubt and excitement can coexist. Both are real, both matter.
Why I can help you
I am a business coach, a scout leader, and a former corporate IT strategist who spent more than twenty years making tech and people work together.
Many of my clients come to me asking “Who am I as an entrepreneur now?” Especially after leaving their day job. That question doesn’t get answered by thinking. It gets answered by building. Your business identity emerges through doing.
My life changed overnight when I got seriously ill.
For years I relied on a wheelchair to save energy.
and left me rebuilding my life from the ground up.
I didn't rebuild with breakthroughs. I rebuilt with bold goals, structure, strategy, and small steps that actually worked.
That experience isn't just my backstory. It's the foundation of how I coach.
My clients don't hire me because I hand them answers.
They hire me because I help them trust their own.
"What you helped me with made me rebuild myself and my life. I'm eternally grateful you stood by my side and built that solid foundation for me."
"You make me feel smart, optimistic, and capable. That's your superpower."
My approach
25+ years in IT taught me how to translate overwhelm (52 browser tabs, 17 half-finished courses, conflicting advice from 9 gurus) into ‘here’s what you do this week.’ (Fun fact: in kindergarten, when other girls wanted to be nurses or hairdressers, I proudly announced I’d be a “computer geek—just like my dad.” And that’s exactly what I became.)
30 years as a Scout leader taught me how to guide without taking over, celebrate small wins, and keep momentum going.
I combine strategic thinking with soul.
As a certified forest bathing guide, I also bring nature into the process. Because sometimes the best clarity doesn’t come at a desk — it comes on a trail.
I don't deal in "shoulds" or jargon. I help you build a business identity that feels like yours—sustainable, structured, and strong.
And yes, I like to include cats in both my life and my work.
The principles behind my work
When I rebuilt my life, I discovered what actually creates growth. These principles still guide everything I do:
Start where you are – not where you "should" be
Small steps compound – consistent actions move mountains
Community matters – like the circle around a campfire, where everyone faces each other and belongs
Build from strengths – not just fixing problems
Honor the hard stuff – without letting it define you
This isn't theory. It's lived. And it works.
My method? Pick the goal—even if it feels bold.
Start anyway. Keep going.
That’s how I lit 52 fires in a year, built my coaching business, led a scout group to 40+ members, and walked again. Big goals. Small steps. Real results.
What I offer
My main focus is 1:1 business coaching—for early stage online entrepreneurs who want to grow sustainably, with clarity, structure, and support to step into the business identity they're meant to lead.
Alongside, I offer my Done-With-You Website Program, helping entrepreneurs 1:1—set up solid tech foundations.
Ready to grow into the entrepreneur you know you can be?
Get in touch and let's talk about what will work for YOU.
